The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy
| Author | : | |
| Rating | : | 4.89 (914 Votes) |
| Asin | : | 0857193554 |
| Format Type | : | paperback |
| Number of Pages | : | 238 Pages |
| Publish Date | : | 2017-12-04 |
| Language | : | English |
DESCRIPTION:
Alongside running her business, Jennifer regularly gives guest lectures on reputation-related topics at University College London, Henley Business School and Buckinghamshire New University, as well at numerous events. She is a member of the UK's Business Superbrands Council 2015. She is a strategic communicator who has worked for the likes of ABB, Ericsson, Fidelity Growth Partners Europe Lexmark, Nexans, Skype and Vodafone over her 18-year career. A mother to
An excellent guide for reputation management This book is an excellent, user-friendly guide for any CEO who is trying to manage their company’s reputation in this rapidly changing digital world. Jennifer Janson has important insights about the rapid impact social media can have, and how this reality now requires constant reputation management. She wisely states, "In the digital economy, protecting your reputation. Great book This is a book with a great combination of actionable steps, case studies and theory. The author is from England and I liked that the examples were global. I have found a lot of books about social media are more marketing and US-focused which is difficult for me working in a very traditional, international company. It's well-written and easy to read. Highly recommend.. Get this book. Stay home and read it. Do what it says. This is an important book for today, for any CEO, for every marketer. Ms Janson explains and defends that success is a strong Brand and your Brand is your reputation and reputation is everything in this social media world. There is no option, a Brand must participate actively, with a proud statement of 'why we exist', a clear strategy and a ready plan of implementation- know
"With as much as 30 per cent of company value tied up in reputation, it's far too important to be left to comms. "This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world." -- Gary Lubner, CEO of Belron "The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of social media." -- Charles Franklin, Small Biz Trends. This is a rich and rewarding book, and when even Ryanair wa
If so, then The Reputation Playbook is for you.The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. So you won't find instructions on how to use the various social media platforms in The Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong.Jennifer Janson has gathered data and thoughts from the world's leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. All you need to get you started is The Reputation Playbook.. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle?Maybe you've always kept s