The Microsoft Edge: Insider Strategies for Building Success
| Author | : | |
| Rating | : | 4.83 (899 Votes) |
| Asin | : | 144178456X |
| Format Type | : | paperback |
| Number of Pages | : | 315 Pages |
| Publish Date | : | 2015-06-28 |
| Language | : | English |
DESCRIPTION:
And while the book definitely shows Microsoft in the best possible light, some of its most illuminating material concerns the handling of notable problems--such as the total failure of the highly publicized Bob software, and the inability to debug a consumer tax-preparation program in time for its intended launch. The Microsoft Edge, by former Microsoft manager Julie Bick, outlines approximately five dozen business tactics that are successfully used within the company. Based upon her own experiences and those of 40 other managers, it presents them in short lessons that focus on hiring and retaining top employees, introducing new products and maintaining their momentum, conducting business online, and developing positive relationships with both internal and external partners. --Howard Rothman. Some lessons (such as "On the Web you can alter your product or promotion daily by measuring responses and tweaking as yo
Invigorating and Insightful ah, a business book that reads well and has take-aways you can actually use.Julie Bick's insights on how MS has become - and sustained - its excellence in hiring and developing staff and projects are invigorating, thoughtful and intriguing gems.Well worth looking carefully at Microsoft's own managers' words at the end of each chapter - my personal favs were:"3 things I learned about delighting customers on the web" [p.Invigorating and Insightful sophia stuart ah, a business book that reads well and has take-aways you can actually use.Julie Bick's insights on how MS has become - and sustained - its excellence in hiring and developing staff and projects are invigorating, thoughtful and intriguing gems.Well worth looking carefully at Microsoft's own managers' words at the end of each chapter - my personal favs were:"3 things I learned about delighting customers on the web" [p.49]"Lessons I've learned about presenting a new idea" [p.78]and "3 lessons I've. 9]"Lessons I've learned about presenting a new idea" [p.78]and "3 lessons I've. A Customer said Simply fantastic -- and refreshingly free of B.S.. Julie Bick takes real-world examples and scenarios, and describes the sound logic and cutting edge techniques necessary to operate a successful, "malleable" business in a modern, fast-changing global environment. Rather than rehashing buzz-words and catch-phrases, Julie shows how brilliant and innovative managers have used these specific techniques to "create their own luck." The book is also up-to-date enough to include modern, actionable internet strategies. And the level of detail in the book . An excellent follow-up. Not just more of the same. I found Bick's first Microsoft book extremely useful. When I saw The Microsoft Edge, I was afraid that she would exploit her success by giving the reader more of the same. Far from it. New perspectives, new stories and new management techniques make this book immediately applicable to any manager in any business.One thing does remain the same in The Microsoft Edge: an accessible, humorous writing style that makes the lessons in the book easy to absorb.Highly recommended.
MP3CD Audiobook format in vinyl case. How did the team at Microsoft pioneer, build, and shepherd the company through exponential growth in a constantly changing market? Microsoft veteran and bestselling author Julie Bick reveals all the insider strategies in this invaluable book packed with on-the-job insights and practical techniques. From vice presidents to front-line managers, Bick interviews Microsofties to learn how they launch new products and get the most out of not-so-new products, design Web sites and do business on the Inte