The Janus Principle: Focusing Your Company on Selling to Small Business
| Author | : | |
| Rating | : | 4.35 (960 Votes) |
| Asin | : | 1883283701 |
| Format Type | : | paperback |
| Number of Pages | : | 230 Pages |
| Publish Date | : | 2013-12-17 |
| Language | : | English |
DESCRIPTION:
A Great Guide Book Kenneth Eugene Lehrer An easy to read and implement guide book to improving your company's sales efforts to small businesses. I found it easy to understand and apply our efforts.. "Very Useful Book" according to J. A. Becker. Very Useful Book. It will help you assemble your operational marketingplans, or give a jolt to your existing marketing. Cost-effectivelyreaching small business is a major marketing conundrum. The millions ofsmall businesses are a very significant market. But reaching thethousand, tens, h. "Reading this book may give you an unfair advantage!" according to Alan M. Silberstein. The Janus Principle: Focusing Your Company on Selling to Small Business"The Janus Principle: Focusing your Company on Selling to Small Business" is written in such a clear and understandable way that reading it may constitute cheating. Whether you run a large company selling to small bus
Lessons include knowing your audience so thoroughly that your reps work "in the same way their target audience conducts business," typically 24/7, with longer-range planning on evenings and weekends. . From Publishers Weekly Laing (The Consumer's Guide to HSAs) and small business consultant Mazzella provide an optimistic take on strategies for corporate marketing in today's depressed economy. This book is for executives who understand the repositioning, but are looking to get a firm grasp of the fundamentals of execution. Plentiful anecdotes also illustrate the importance of understanding how one's product fits customers'
The Janus Principle offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use.. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort