The Dick Smith Way
| Author | : | |
| Rating | : | 4.34 (731 Votes) |
| Asin | : | 0074711601 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2017-02-16 |
| Language | : | English |
DESCRIPTION:
The Dick Smith Way draws on the insightful journeys of one of Australia's most media savvy marketers whose cunning and topical business methods have earned him the distinction of being one of Australia's most identifiable icons in current history. Written by Dick Smith's right hand man for over 25 years.
I couldn't put this book downIt was really something else An amazingly easy book to read. Full of great, simple advice, including one whole chapter on PR coups. Well worth the time to read this book. I couldn't put it down. It was totally irrestible.So what did I learn from the book? Or what got reinforced?1) Integrity: There's an amazing episode on integrity and how Dick Smith could have got caught out. It's a lesson for us all.2) Publicity: You and I are dopes. There's a lot to be learned in how publicity can grow a business exponentially. Dick Smith realllly knew how to use publicity. Learn . Real World MBA Rather than spending a fortune on a MBA, you can just read this book! Ike Bain does a great job describing the management principles that have made him and Dick Smith so successful over the years -- in businesses as diverse as electronics, publishing, and food. This book is full of practical advice that is a refreshing break from other management books filled with vague generalities. The book is very entertaining and well written, and seems to brings you along with Dick and Ike on their business adventures. This book is a must read for a