The Chaos Scenario
| Author | : | |
| Rating | : | 4.56 (717 Votes) |
| Asin | : | 0984065105 |
| Format Type | : | paperback |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2017-03-28 |
| Language | : | English |
DESCRIPTION:
--Chris Anderson, editor, Wired, and author of The Long Tail and FreeIn The Chaos Scenario, Bob Garfield ad critic for Advertising Age and co-host of the NPR show On the Media argues that the long-standing, two-way partnership between advertising and content is due for a violent rejiggering. Nor do they like being preached to by advertisers, as they seize every opportunity to dodge TV commercials. This notion is a familiar one by now, but Garfield asserts that the big ad agencies and media companies haven't yet managed to fully internalize it. To illustrate this point, Garfield relates an anecdote about the Six Flags theme park deciding to give away 45,000 tickets as a promotion for its 45th anniversary. And it's startling. Listen or perish. Or, put another way (yikes), it's about crawling from the wreckage of the old order
It's here, and Bob Garfield saw it coming. You should listen, too.. In this fascinating, terrifying, instructive and often hilarious book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. He calls this the art and science of Listenomics. Instead he travels to five continents for solutions. His journeys begin in a Denmark cow pasture and take him from Estonia to Australia, Israel to England, Montenegro to Brazil, Los Gatos, California, to Conshohocken, Pennsylvania. In his roles as Advertising Age editor-at-large and as co-host of NPR's On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. What he discovers is the answer for all institutions who wish to survive and thrive in a digitally connected, Post-Media Age. What happens when the old world order collapses and the Brave New World is unprepared to replace it as an ad medium, as a news source, as a political soapbox, a channel for new episodes of Lost? Welcome to The Chaos Scenario
He lives in suburban Washington, DC, where, in separate incidents 11 months apart, he has twice been rear-ended by federal employees. He has also written for The New York Times, Playboy, Sports Illustrated, Wired and many other publications. Garfield has won many journalism prizes including some big ones and two National Press Club poker championships. It was his most traumatic TV experience since Oprah in 1991, when he was humiliated by Mr. He also served as a political-a
Bon Appetit said Chaos not just a theory anymore.. After reading this book I felt like I'd just been to an Irish wake. So pour me another shot and lets do one more jig before we stumble drunkenly into the post-analog, post-advertising, post-hierarchical, post-dualistic, post-capitalist, post-"Chaos not just a theory anymore." according to Bon Appetit. After reading this book I felt like I'd just been to an Irish wake. So pour me another shot and lets do one more jig before we stumble drunkenly into the post-analog, post-advertising, post-hierarchical, post-dualistic, post-capitalist, post-20th Century, post.well I'm gonna need another drink if I go on.And then, as they say, "May we be in Heaven an hour before the Devil knows we're dead".I do wonder about Garfield's vision of what is on 'the other side', however. For instance, it's difficult to imagine that those seeking an audience for their product wo. 0th Century, post.well I'm gonna need another drink if I go on.And then, as they say, "May we be in Heaven an hour before the Devil knows we're dead".I do wonder about Garfield's vision of what is on 'the other side', however. For instance, it's difficult to imagine that those seeking an audience for their product wo. An entertaining and enlightening read I bought this as a Kindle book while stuck at a truckstop for two days, and finished it before I got a new load assignment. I got a number of good belly laughs and quite a bit of good background about the newspaper industry and business advertising from reading this title. Anyone who has ever experienced the frustration of sitting home all day waiting for 'the cable guy' will enjoy the chapter entitled 'Comcast must Die'.Mr. Garfield's basic premise is that today's digital age is causing a complete collapse of the venerable print-based link between advert. David W. Brown said Media at the Tipping Point. Week after week, Bob Garfield displays in his show "On the Media" that he is one of the smartest, shrewdest and wittiest journalists in broadcasting. Readers of his earlier books will not be surprised to see all these qualities and more in his latest book, "The Chaos Scenario." Bob does for "listenomics" what Malcolm Gladwell did for viral marketing: make it seem like the logical, inevitable next thing to expect in the rapidly, constantly evolving world of interpersonal communication. Bob does not set out to prove that books are going to be irrelevant in