The Arab World Unbound: Tapping into the Power of 350 Million Consumers
| Author | : | |
| Rating | : | 4.20 (937 Votes) |
| Asin | : | 1118074513 |
| Format Type | : | paperback |
| Number of Pages | : | 432 Pages |
| Publish Date | : | 2014-05-07 |
| Language | : | English |
DESCRIPTION:
(Middle East, November 2012) handy entrepreneurial guide its uniqueness among business guides aimed at a western demographic make it a must-read for those hoping to strike it big in the region (The National, February 2013) . (Money Week, October 2012) This book offers an expert perspective on the boundless business opportunities in the Arab World. (Financial Times, 2nd August 2012) The Arab world deserves reading for presenting a view of the region that is rarely seen. Prof Mahajan s excitement about the Arab world is almost palpable he is a fine writer and he presents factual details, statistics and concepts in a breezy, easy to read manner
An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are.Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace.Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer marketsExplains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab na
"Deep insight into the Middle East and its future" according to Gary E. Hoover. While others are right about learning about Arab world business and consumers, the real power of this book is the view that you never see on the news. This is about the real people and what is going on in their lives. No matter their politics, newspeople study the trees of events. This is about watching trends, long term trends, demographics. That is the forest.Plus lots of great data on many social topics. The Middle East may not be what you think. We also need a new perspective on these same topics for Mexico and Latin Am. CVSubash said A simple book on Arab World. Having lived in Middle East for five years, I am aware how diverse the region is.Had high hopes on the book. May be useful for someone who is new to the region.A good read though. "Good read for anyone" according to Dr. Anna K. Schmidt. Very interesting book. Loved reading about details of doing business in Arab countries. Very readable, not dry at all. Anyone could learn from this.