Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership
| Author | : | |
| Rating | : | 4.42 (789 Votes) |
| Asin | : | 074144903X |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2014-05-23 |
| Language | : | English |
DESCRIPTION:
Great practical advice While the focus is on ad agency reps, the advice is excellent for anyone who deals with clients on an ongoing basis. Todd Sebastian introduces a paradigm shift in the client-account rep relationship that leads to everyone benefiting in every way.I've been dealing with clients for many years, and some of the suggestions I'm already using. But there were many times while reading this book that I thought, "hey, that's an excellent idea!" and I've started using the new methods. The most important benefit, though, is simply the mental shift from "clien. Great topic, great structure, great execution. Matthew Fenton A book like this was badly needed - a practical guide to developing meaningful, long-term client relationships for agency personnel. From cover to cover (note the careful choice of the word "leadership," not "management"), Sebastian guides the reader down a logical path to improvement - starting with "mindset," then "skills," then "tips." Sebastian's tone is direct yet conversational, so it's a quick read, and he provides a wealth of real-world examples and actionable ideas. I've served on both sides of the agency-client relationship for nearly tw. Raises the bar for agency Account and Creative leaders "Tell Your Clients Where to Go" is an invaluable resource and readhighly relevant for those in the agency world, whether as an Account or Creative leader.Todd Sebastian offers highly practical (and actionable) insights on developing excellent client leadership and proactive partnership.the kind that can so positively impact relationships and ultimately business.As a client leader, Todd Sebastian's real-life examples not only resonated and inspired me, but will become mandatory read for anyone on my team. I highly recommend this book to anyone look
Todd has a 20-year track record of improving agency-marketer relationships and building brands. About the Author Todd Sebastian is the passionate leader of LINK Training & Consulting, which creates stronger connections between marketing agencies, marketers, and the audiences they target (LINKTrainingAndConsulting). Todd has been featured numerous times in leading business and trade publications, and he is a sought-after speaker on subjects related to client relationships and branding. . And he loves showing others how they can, too! His successful career in marketing spans brand management, advertising, influencer marketing, brand strategy, and shopper & consumer insights (Procter & Gamble, Northlich Advertising, dunnhumby, and Omnicom's Interbrand)
Not only will it help them interact with their agencies, but also guide them to more passionately and proactively lead their own clients, including their managers and customers. All author proceeds donated to charity.. A perfect training tool for new professionals and a great refresher for experienced practitioners. Pepper, Retired Chairman and CEO of Procter & Gamble, this book is ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications. Endorsed by John E. It also provides valuable perspective for clients
And he loves showing others how they can, too! His successful career in marketing spans brand management, advertising, influencer marketing, brand strategy, and shopper & consumer insights (Procter & Gamble, Northlich Advertising, dunnhumby, and Omnicom's Interbrand). Todd Sebastian is the passionate leader of LINK Training & Consulting, which creates stronger connections between marketing agencies, marketers, a