Start & Run a Coffee Bar (Start & Run Business Series)
| Author | : | |
| Rating | : | 4.88 (818 Votes) |
| Asin | : | 1770400354 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2017-10-24 |
| Language | : | English |
DESCRIPTION:
A Customer said Excellent book.. I found "Start and Run a Profitable Coffee Bar" an excellent book for restaurant novice such as myself. I have operated a business but not a restaurant or coffee shop. This book is excellent. It provided many different forms which would be useful in running a coffee bar. The book also included in an appendix coffee organizations and suppliers, helping the novice tremendously. I would definitely recommend purchasing this book if you are interested in starting a coffee bar or shop.. Not bad, but could use a broader perspective MakerDave This book delivers some very useful information, especially with respect to business plans and the intricacies of incorporating your business, buying insurance, etc.That said, the author clearly has the mindset of a hardnosed middle manager, and the focus of the book is far more about maximizing profit margins and actively soliciting sales than running a people-friendly business. An inordinate amount of attention is given to in-store roasting, which by far overshadows the actual coffee bar part of the operations. Also, the author gives some terrible advice on handling staff and customers, advocating lowballing. James H. said Five Stars. Good book, lots of info about coffee bars.
Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.. A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea
Full of useful information. Their customer service and marketing ideas are outstanding. Their customer service and marketing ideas are outstanding." -- Nick DiTomaso, Bean Around the WorldA must-have for all coffee bar owners. "A must-have for all coffee bar owners. -- Lloyd Johnson, Ricco Coffee Bakery/RoasterTom and Marybeth provide great information on all aspects of starting your own specialty coffee operation. Full of useful information." -- Lloyd Johnson, Ricco Coffee Bakery/Roaster"Tom and Marybeth provide great information on all aspects of starting your own specialty coffee operation. -- Nick DiTomaso, Bean Around the World
Tom Matzen and Marybeth Harrison have started many successful small businesses, including fast-food outlets, a language school, and several coffee bars. Matzen was one of the founding members of the Environment Committee of the Specialty Coffee Coach Inc., an international coaching organization for entrepreneurs. Harrison is now a professional race car driver with Mach One Racing. . Matzen was one