Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
| Author | : | |
| Rating | : | 4.17 (505 Votes) |
| Asin | : | 1598870564 |
| Format Type | : | paperback |
| Number of Pages | : | 111 Pages |
| Publish Date | : | 2016-11-10 |
| Language | : | English |
DESCRIPTION:
(Aug. "If your idea is great, people will find you," he advises. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. From Publishers Weekly In what's likely to be the next in a string of bestsell
Then small happened. Big business used to be a good thing. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.. Big meant better. Big meant economies of scale, lots of resources, and more power
"Got a fire in your belly? Listen to Godin and get out there. Make it happen." according to David Meerman Scott. Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read most of the stories in the . Thomas D. Fuller said Mr. Godin Rides Again! A Triumph for those Marching to a Different Drummer!. From the remarkable book structuring (the "chapters" are organized in alphabetical order) to the intriguingly insightful commentary, Seth Godin has once again created a work of excellence. The book is an easy read, but at the same time leaves the mind reeling with thoughts of "Oh my, I need to fix th. "I like him but his columns too ofter read like they" according to John D. Bradford. I like him but his columns too ofter read like they were composed on airplane. I'll stick with his organized texts.