Research Methods For Business: A Skill Building Approach
| Author | : | |
| Rating | : | 4.77 (706 Votes) |
| Asin | : | 1119165555 |
| Format Type | : | paperback |
| Number of Pages | : | 448 Pages |
| Publish Date | : | 2015-03-19 |
| Language | : | English |
DESCRIPTION:
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations
The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.This book is accompanied by a companion website at wiley/college/sekaran which offers:Video material developed by the author, giving further explanation on difficult topicsPowerPoint slides for each chapterAdditional case studiesLecturer test bank including multiple choice, true–false, short answer and essay questionsData setsOver 250 quiz questions for students’ self-stu
TIAS is the business school of Tilburg University and Eindhoven University of Technology.. Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands)
The book arrived in excellent condition and shipping was fast The book arrived in excellent condition and shipping was fast! This text is not as good of a teaching aid as I would have hoped for. It's a required college text. Statistics course knowledge is necessary in order to understand all of the concepts in the later chapters.. Headache in a book The pages were numbered incorrectly and navigating this e-book is a nightmare.. Good condition Received book in good condition. I am happy with my purchase.