Principles of Customer Relationship Management
| Author | : | |
| Rating | : | 4.53 (854 Votes) |
| Asin | : | 0324322380 |
| Format Type | : | paperback |
| Number of Pages | : | 528 Pages |
| Publish Date | : | 2016-12-16 |
| Language | : | English |
DESCRIPTION:
"Some nice examples but a little bit rudimentary" according to SLB86. Was expecting more for a CRM book geared towards marketing graduate students. Some nice examples but a little bit rudimentary. I did enjoy the renting process from Amazon. Saved a ton of money by having this on my iPad.. "Watch his lectures if possible" according to skstanley. An easy but unnecessary read. If you take Baran's course at DePaul be prepared to hear the same examples from the book repeated in the course.. Rick Wingender said Decent Primer on CRM. This textbook was required for a graduate-level course I took in CRM. The course and the instructor were terrible, but the book was the saving grace. I've only read one other book on customer relationship management (not a textbook), so I didn't have a lot
For seven years he served as DePaul's Director of Asian and Middle East Graduate Programs, managing its M.B.A. (cum laude) from the University of Notre Dame. He has published in numerous marketing, banking and international journals. His book, PRACTICAL BANK MARKETING RESEARCH, was the first book published by the Bank Marketing Association dealing exclusively with this topic. Baran joined DePaul University after serving as Director of Marketing Researc
This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.. The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries
Baran and Galka rightly assert that the CRM system – which should be at the heart of successful contemporary business – deserves much more prominence in marketing education. It provides a one stop shop CRM programme which is easy to read, applies the theory to professional practice and enables the reader, whether they are business students or practitioners, to readily implement the material. The text’s numerous real-world examples enliven the reading for students and instructors alike, and the extensive ancillary materials make this book an even more attractive choice."Susan K. Jones, Professor of Marketing, Ferris State University (Big Rapids, MI, USA) "Comprehensive, eminently readable and full of real-world, practical examples, CRM: The Foundation of Contemporary Marketing Strategy is a "must read" for any business student and a valuable guide for professors. The applicat