Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
| Author | : | |
| Rating | : | 4.11 (602 Votes) |
| Asin | : | 098198696X |
| Format Type | : | paperback |
| Number of Pages | : | 140 Pages |
| Publish Date | : | 2018-01-25 |
| Language | : | English |
DESCRIPTION:
Anora McGaha said The Next Exciting Marketing Read. This is a thin, power-packed, energizer book.You won't be asking "where's the beef?" because there's no bun, it's all protein, and wasabi. If there were such thing as a marketing thriller, this would be it.Social media may be capturing the imagination of business marketers, but the age-old question remains, how do we continue to attract people's attention in an overloaded and overstimulated world? Asacker answers that. 140 of the most thoughtful pages you'll ever read Mark Ramsey Opportunity Screams is all about the surprisingly fresh ways every marketer needs to open the hearts and minds of their consumers. Because, as author Tom Asacker might say, only when you open hearts and minds will wallets follow.There are three macro-themes covered here, and they are the three "doors" that must be opened in order to experience the screams of opportunity:1. Engagement (be captivating)2. Interest (be de. Rock Your Paradigms!! In a fast paced, rapidly changing world we are all looking for new, unique and innovative ways to engage others. Tom Asacker challenges us to view the world differently--and when we do, we are able to dig deep within ourselves to find new solutions and new ways of seeing the world, our companies and ways to serve our customers. Tom challenges us to make the intangible, tangible. When we follow this thinking, we will a
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time. --Tom Peters
Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea--whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause--the best possible chance for success?Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future--the winners in the marketplace of ideas--will be those who master the distinctions of that marketplace."There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. Included are well-known brands like Southwest Airlines and Volkswagen as well as less familiar ones such as New Pig, Blendtec, Gary Vaynerchuk, and Hugh MacLeod.. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs.Enlightening words from economists and management gurus including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout.A host of entertaining stories about organizations and individuals will provide insightful lessons. I've spent the past twenty years decoding this seemingly incomprehensible mystery."Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. "More importantly, there are specific keys and designs which wil
Today Tom helps professionals and organizations grow their brands by connecting deeply with the feelings of their audiences and creating value that truly improves their lives. Tom Asacker is often described as a catalyst and a nonconformist. Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the