Media Selling: Television, Print, Internet, Radio
| Author | : | |
| Rating | : | 4.74 (577 Votes) |
| Asin | : | 1405158395 |
| Format Type | : | paperback |
| Number of Pages | : | 616 Pages |
| Publish Date | : | 2013-04-05 |
| Language | : | English |
DESCRIPTION:
Simply put, if you want to do sales well, Media Selling is a must read. It's the only book I will use.” Darryl Smith,University of West Florida “Charlie Warner’s Media Selling is a complete, thorough playbook that expertly explores how to win in today's cross-selling media environment." George Bodenheimer, CEO of ESPN and ABC Sports. Incorporating traditional and new media, it details both the theory and real world practice of selling. “Media Selling has set the bar once again—providing the new knowledge standard for the industry. Whatever segment of media and advertising you’re involved in, you must read Media Selling to matter in the next-generation of media.” Dean DeBiase, CEO, TNS Media, Co-author of The Big Moo “Charlie Warner has trained more professionals in the art -- and science --
Covers the subject of media sales completely claude whitacre This is more of a textbook than a book on the ins and outs of selling. You read about the different types of media and how they work. The information is valuable as a resource about mostly broadcast media.
A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic mediaAddresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sitesCovers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media sellingFully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data. This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information
Charles Warner is a media sales and management consultant/trainer and an active blogger at mediacurmudgeon. . He was the Vice President of AOL’s Interactive Marketing division until his retirement in 2002. He teaches at The New School in New York, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism