Marketing Research
| Author | : | |
| Rating | : | 4.47 (742 Votes) |
| Asin | : | 1118156633 |
| Format Type | : | paperback |
| Number of Pages | : | 768 Pages |
| Publish Date | : | 2014-05-11 |
| Language | : | English |
DESCRIPTION:
"Requires Vast Knowledge of Statistics" according to Jaddis. I tested out of statistics, so I figured I was ok to take a class in Marketing Research. I might have been with another text book. This book assumes you have more experience in statistics than I saw on the test or in any of the elementary statistics books I studied - I was really quite lost during the sections using statistics. Otherwise, the book was ok. I liked the (generally) short chapter length, even if it meant I had to read more chapters each week than for other classes.. Awesome content Amazon Customer I liked the look and ease of use. It was cool making Flashcards and easy to come back to wherever you had left off with the bookmark feature! Amazon should always let prospective buyers try the book for free so that they can experience the full effects of an ebook like this.. Good information. A little dry to read John M Kelly Good information. A little dry to read. I got the Kindle version on my iPad mini it was hard to navigate back and forth. A little easier on my desktop screen.
Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. Suitable for students in the intermediate or advanced courses.. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies