Make It New: A History of Silicon Valley Design (MIT Press)
| Author | : | |
| Rating | : | 4.76 (705 Votes) |
| Asin | : | 0262029634 |
| Format Type | : | paperback |
| Number of Pages | : | 280 Pages |
| Publish Date | : | 2013-07-19 |
| Language | : | English |
DESCRIPTION:
Hear it from an endlessly awe-inspired expat: a place of unabashed, human-centered positivism, and old-school innovation within the vast and diverse ecosystem of design, Silicon Valley is a testament to the enduring greatness of American applied creativity. Barry Katz brings the history of Silicon Valley design to life. It is filled with good stories and great insight and is a must-read for anyone in high tech or anyone engaged in product development and marketing. (Ken Friedman, Chair Professor of Design Innovation Studies, Tongji University, and University Distinguished Professor, Swinburne University of Technology)In Make It New, Barry Katz does a masterful job of telling the story of Silicon Valley's evolution in creative design dating back some 60 years. Often surprising, always informative, Make It Ne
California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader -- including Douglas Engelbart, Steve Jobs, and Don Norman -- Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. Together they form the interconnected network that is Silicon Valley. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Katz traces the origins of all of the leading consultancies -- including IDEO, frog, and Lunar -- and shows the process by which some of the world's most influential companies came to p
Amazon Customer said i read Barry Katz' "Make It New" this weekend.. i read Barry Katz' "Make It New" this weekend. it's the history of design in Silicon Valley and shows how designs started as improvements to functionally at HP and evolved at Apple into overall design not just of the computer's case but the entire product, the product line, all products, and the company itself.if you care about design or corporate strategy, you must read th. Stephen said A must-read for designers, engineers & product managers. The uncanny thing that Katz manages to do over and over again in Make It New is collapse the past, present, and future of design in Silicon Valley and make it feel like the challenges of a Carl Clement or a Bill Moggridge are structurally the same as designers face today, with the kind of historical mechanics and déjà-vu feeling of an eternal return.Full discl. Amazon Customer said Informative and delightful: Katz provides a fascinating peek behind the scenes of the world's greatest innovation organizations.. This book is a gem! Barry uses his deep knowledge, clear insights, and sharp tongue to show and explain the evolution of Silicon Valley design. Those who come from the world of design will undoubtedly recognize many characters and events, and find in this book a web of connections that helps make sense of the explosive impact design has had on our world. For those who are l
He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Luki (MIT Press).. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group at Stanford University, and Fellow at IDEO, Inc. Barry M