Made to Stick
| Author | : | |
| Rating | : | 4.18 (901 Votes) |
| Asin | : | B000MGBNM6 |
| Format Type | : | |
| Number of Pages | : | 582 Pages |
| Publish Date | : | 2018-02-01 |
| Language | : | English |
DESCRIPTION:
Arline Curtiss said Thanks for Teaching Me How to Make A Good Idea Stick Good. The ideas in this book are terrific. We kind of know some of Heath's principles: simplicity (well, we've heard about KISS forever), unexpectedness (there should be something shocking or at least edgy to make it dynamic,) concreteness (it can't be "mystery meat" you have be able to connect with the essence right away,) credibility (one has to get an initial feeling of "worthiness"), it has to excite, to have emotional as well as rational appeal, and stories help (well, we've heard about testimonials, a. Thomas M. Loarie said Do Your Ideas Gain Traction and “Stick” or Are They Cast Aside?. Brothers Chip and Dan Heath in their New York Time’s best-selling book, “Made to Stick,” explore the stickiness of an idea. Those of us who spend time in the start-up world marvel at why one idea gains traction and other, seemingly better ideas, fall to wayside. The Heath brothers provide insights on this phenomenon and provide help for those bent on creating ideas that are “sticky.”“Sticky” ideas are understandable, memorable, and effective in changing though. Carsten Hansen said I originally picked up this book on suggestion from a. I originally picked up this book on suggestion from a coach I have, in order to help to build a presentation around an idea that will stick for the audience and make it memorable.Having promptly picked up the book, I started reading it.While it is quite interesting and brings some well-chosen examples to the table, it didn't make me go "WOW, I never thought of that".It is a reasonably well-written book and helps the reader put a presentation together by highlighting the elements that make a difference
Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on s
From Publishers WeeklyStarred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit s