Innovations in Services Marketing and Management: Strategies for Emerging Economies
| Author | : | |
| Rating | : | 4.91 (608 Votes) |
| Asin | : | 1466646713 |
| Format Type | : | paperback |
| Number of Pages | : | 331 Pages |
| Publish Date | : | 2017-02-27 |
| Language | : | English |
DESCRIPTION:
She has 18 years of experience in academics. She has guest edited two journal issues, one with Vision and other with Journal of Indian Business Research (JIBR). She has also presented her research work in various national and international conferences. in Services Marketing and Consumer Behaviour from Jamia Millia Islamia, New Delhi, India. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing. She has publications in national and international journals. She is an MBA in Marketing Management from University of Poona, India, and a Ph.D. . She has exposure of teaching and supervising projects at International level with EDHEC Business School, France and Thames Valley University, London. About the AuthorAnita Goyal is an Associate Professor (Marketing) at Indian In
"Great Job Mumma" according to Ali. You did a great job writing this book. Dunno how you managed it while studying for boards and having a cheese-hugging nephew.Muchas Gracious, Ali
She has publications in national and international journals. She has exposure of teaching and supervising projects at International level with EDHEC Business School, France and Thames Valley University, London. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management,
The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.. Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Se