Infinite Possibility: Creating Customer Value on the Digital Frontier
| Author | : | |
| Rating | : | 4.26 (522 Votes) |
| Asin | : | 160509563X |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-11-27 |
| Language | : | English |
DESCRIPTION:
Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!”—Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)“Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”—Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery) . Buy this book: it is your field guide to the future
So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?In Infinite Possibility Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.Follow them out onto the digital frontier to discover the opportunities that abound for your business. . So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at
Infusing "Experience" to Disrupt Business Models In a very detailed and informative account of experience design, the authors delineate how framing business models in the context of "experience" facilitates the increasing convergence of real and technology-enabled virtual worlds. The fundamental premise is that disruptive innovations can emerge from this focus, and by motivating the reader u. Shlomo Maital said Innovator, get real! Go virtual!. Educators everywhere are grappling with a core paradox. Children, aged 6 through 18, live in two worlds. The morning world is real, based in school. The evening world is virtual, based in Facebook, Twitter and other social networks. But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world o. To boldly go with Buzz Lightyear Ron Immink Was talking at our regular Thursday morning slot on Newstalk about "Infinite possibility" by Joe Pine and Kim Korn. Joe (I met Joe in Amsterdam and we are on first name basis ;) is the author of the experience economy and this book is a natural extension. The experience economy was written in 1999 and was then way ahead of its time.With the ts