Global Marketing: An Interactive Approach
| Author | : | |
| Rating | : | 4.17 (703 Votes) |
| Asin | : | 0618659536 |
| Format Type | : | paperback |
| Number of Pages | : | 640 Pages |
| Publish Date | : | 2015-08-23 |
| Language | : | English |
DESCRIPTION:
Excellent! I am giving this ranking because it was in very good condition and arrived promply. Did not have any issues back then when I ordered it.. Erika Haase said Speedy Delivery/GREAT PRICE/Excellent Condition. I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing "Speedy Delivery/GREAT PRICE/Excellent Condition" according to Erika Haase. I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't even pay Speedy Delivery/GREAT PRICE/Excellent Condition Erika Haase I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't even pay 40 for this after expedited shipping. I will definitely do business again if necessary.. 0 for this after expedited shipping. I will definitely do business again if necessary.. 00 dollars for, and it was in PERFECT condition. I didn't even pay Speedy Delivery/GREAT PRICE/Excellent Condition Erika Haase I got this book quickly, it was for a summer class so timing was important. It was the exact same book my school bookstore was charing 200 dollars for, and it was in PERFECT condition. I didn't even pay 40 for this after expedited shipping. I will definitely do business again if necessary.. 0 for this after expedited shipping. I will definitely do business again if necessary.. Interesting and informative Amazon Customer I purchase this book for an international marketing class and it is very informative in general to anyone to see the mistakes countries make advertising their products in a country that speaks a different language than theirs. Many things get lost in the translation and it is funny and I will say hallarious but it costs this companies billions to make this kind of mistakes.seller was great!
Kate is a frequent journal contributor.J.P. Hennessey has tailored programs for DEC and Pitney Bowes. Dr. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).H. David Hennessey is Associate Professor of Marketing at Babson College and an associate of Ashridge Management College in Berkhamsted, England. He received his MBA from Clark University and his PhD from New York University. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. His research interests include information technology in sales and marketing and the development of global marketing strategies. Dr. About the Author Kate Gil
An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors'
. His research interests include information technology in sales and marketing and the development of global marketing strategies. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. He received his MBA from Clark Univer