Franchising in America: The Development of a Business Method, 1840-1980
| Author | : | |
| Rating | : | 4.90 (554 Votes) |
| Asin | : | 0807820415 |
| Format Type | : | paperback |
| Number of Pages | : | 216 Pages |
| Publish Date | : | 2017-04-26 |
| Language | : | English |
DESCRIPTION:
Good Read For Business History Student Although this book is but a preliminary overview of the evolution of the franchising industry in America, Dicke contributes an important piece of literature to the body of business history. In an Alfred D. Chandler-like style, Dicke's book is divided into four chapters and five case studies that examine the franchising
These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.Originally published in 1992. Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process
"Dicke's book enhances our understanding of not only franchising, but also more generally of distribution and big business's contribution to the creation of small business, the latter a particularly important social development of the post-World War II period. Becker, George Washington University"An important and original contribution to the literature"--"Business History" . The book should be of genuine interest to business, economic, and social historians."--William H