Farce to Force: Building Profitable E-Commerce Strategies
| Author | : | |
| Rating | : | 4.55 (624 Votes) |
| Asin | : | 0538726776 |
| Format Type | : | paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2015-02-24 |
| Language | : | English |
DESCRIPTION:
McCue is the founder of Women with 2020 Vision, an online mentoring program for girls and young women in developing countries who aspire to start a business in 2020, and also creator of TheRememberingSite to allow anyone anywhere to write their online autobiographies. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal R
It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. Farce to Force sets the record straight. Though it's a powerful driving force for commerce, early misuse and misapplication
Outdated and Tedious This book sports a 2006 copyright, but appears to have been researched and written from 1996 to 2002. The information and positions taken were effectively Outdated and Tedious B. Vaughan This book sports a 2006 copyright, but appears to have been researched and written from 1996 to 2002. The information and positions taken were effectively 4 years out of date when published and this makes reading the book both frustrating and tedious. Can't. years out of date when published and this makes reading the book both frustrating and tedious. Can't. Jeani Sancey said When's the next one?. Dr McCue's attention to detail in this book makes approaching online selling less intimidating for this Personal Chef. Thanks!J.SanceyFlorida. Right-on eMarketing Observations Burke Franklin eMarketing is a key component of our business and much of our success. Sarah's success comes from helping others, which she does very well! With so much being said about emarketing, often by self-serving authors, Sarah continues to be objective and forthcom
McCue is also a successful author. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She earned her Ph.D. in Political Science and International Business from Wayne State University. Small Business Administration. In addition, Dr.