Dragonfly Effect Workbook BW: The Power of Stories
| Author | : | |
| Rating | : | 4.72 (972 Votes) |
| Asin | : | 1484900332 |
| Format Type | : | paperback |
| Number of Pages | : | 64 Pages |
| Publish Date | : | 2015-12-03 |
| Language | : | English |
DESCRIPTION:
She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan. As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems. Her research spans time, money and happiness. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. . Andy Smith is an experienced tech marketer, Andy Smith is a Principal of Vona
She is now expanding that mandate to apply the methods of social innovation to entrepreneurship and social good. Barbara McCarthy, a Technical Analyst at Stanford University’s Graduate School of Business, Barbara works with faculty and staff to help integrate webware and social media into the classroom experience. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. Jennifer Aaker is a social psychologi
"A great supplement to the original book." according to Michal Strahilevitz. As a marketing educator, I was delighted to see that the authors of "The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change" had come up with a workbook to accompany the original text. This user-friendly workbook makes it easy to apply the lessons from the original book to your own social media project to drive social change.As a
Here you’ll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. The Dragonfly Effect workbook proves that you don’t need money or power to inspire seismic change.. A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media