Do-It-Yourself Direct Marketing: Secrets for Small Business
| Author | : | |
| Rating | : | 4.91 (647 Votes) |
| Asin | : | 0471163848 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2016-02-06 |
| Language | : | English |
DESCRIPTION:
This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns—at a fraction of what it costs the big guys. In direct marketing, you don’t have to spend big to make a big impact. "One of the best books I’ve seen on how the small business person can use direct marketing techniques."—Dr. William A. Cohen, author of Building a Mail Order Business. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel—from setting up Web pages to the latest, cutting-edge technological advancesNew information on reaching specific target groupsHow to use all types of direct marketing media—mail order, telemarketing, radio/TV, newsletters, end print adsDealing with the postal serviceInsider money- and time-saving tipsDozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklistsStrategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club
nicole1@startelco.net said Can't get any better than this!. every page is packed with out of this world info to help promote your business - the techniques are suitable for small businesses (even really small businesses), with practical, low-budget techniques - a must-have for anyone who wants results- includes a checklist to use before ads and mailpieces go to print - 5 stars!. Still an Excellent Resource I have had my copy since 1993. I still read it and look over my notes in the margins from time to time as a refresher for the mail or email projects that I do today. I bought this book when I was 22. I am now Still an Excellent Resource A. Smith I have had my copy since 1993. I still read it and look over my notes in the margins from time to time as a refresher for the mail or email projects that I do today. I bought this book when I was 22. I am now 40 something if that tells you how perfect tried and true this information really is.. 0 something if that tells you how perfect tried and true this information really is.