Digital Marketing Strategy: An Integrated Approach to Online Marketing
| Author | : | |
| Rating | : | 4.41 (725 Votes) |
| Asin | : | 074947470X |
| Format Type | : | paperback |
| Number of Pages | : | 344 Pages |
| Publish Date | : | 2016-01-31 |
| Language | : | English |
DESCRIPTION:
Mohammed F. Reiad said Best Digital Marketing Book This Year I Read. Total Integration Components for Digital Marketer. "Worthy" according to Autamme_dot_com. Is this a textbook or a route map to establishing or streamlining your digital marketing strategy? The positioning is unclear, yet it provides in any case a great host of information about digital marketing subjects that can be used by the practitioner or student as a base for their own needs.The author has consolidated a lot of relevant, practical information together in this book, acting as a bit of a ready-reference source instead of a more outwardly looking inspirational guide to doing digital marketing
"Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. The result is essential reading for digital marketing practitioners at all levels.". "Digital Marketing Strategy" covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. Very highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists." (Midwest Book Review Wisconsin Bookwatch, The Business Shelf)"Combines a detailed knowledge of digital channel management with classic marketing theory
Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.. Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists