Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
| Author | : | |
| Rating | : | 4.85 (893 Votes) |
| Asin | : | 1592537197 |
| Format Type | : | paperback |
| Number of Pages | : | 160 Pages |
| Publish Date | : | 2015-12-10 |
| Language | : | English |
DESCRIPTION:
Susanne C said Simply breathtaking--will surely convert you to a design/color theory enthusiast!. Aaris Sherin's book Design Elements: Color Fundamentals has been fundamentally life-changing for me as a novice designer. After reading her remarkably stunning book, filled with gorgeous visuals accompanied by highly insightful captions and text, I have come to the conclusion that my life journey must involve considerably deeper studies of design and color.Each and every one of Sherin's beautiful p. "Five Stars" according to Henry Floyd. An excellent and surpringly fun to read textbook. It's a shame we didn't actually use it in class.. "Five Stars" according to Gene Tolan. Love the way the books breaks down and explains the fundamentals of color usage.
It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.With this book, designers will:—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order—See how known pairings and selection methods can be used in real-world projects—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations—Realize the basic tenets of color theory as it is broken down into clear and actionable directives—Uncover tips and techniques for using color in client-based design workDiscover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. Color is an integral part of any design solution
Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal