Design Attitude
| Author | : | |
| Rating | : | 4.18 (923 Votes) |
| Asin | : | 1472421183 |
| Format Type | : | paperback |
| Number of Pages | : | 262 Pages |
| Publish Date | : | 2017-11-28 |
| Language | : | English |
DESCRIPTION:
It is of great help for scholars and professionals to grasp the various Very detailed and straight forward example on how adding to the vivid discussion between the corporate business and the design world. It is of great help for scholars and professionals to grasp the various implications that encompass organizational cultures and their constituting agents. The book elaborates in three parts on its title, balancing the dance between theoretical and philosophical understandings with in-depth empirical research and easy comprehensible applications. As graduate student it helps to gain an overview of the field, furthermore it sets stage
Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It is a mirror held up to the community, rather than a voice from within. At its heart, the book asks a question: what is the nature of designers’ contribution that is truly unique to them as professionals? To answer this deceptively simple question the author combines a multitude of hours of ethnographic study inside the design community; in-depth interviews with executives and designers from Apple, IDEO, Wolff Olins, Philips Design, and Nissan Design; and a follow-up quantitative study. Design Attitude makes the compelling argument that looking at the type of the culture designers produce, rather than the type of processes or products they create, is potentially a more fruitful way of profiling the impact of design in organisations. It offers an alternative view on the
Kamil Michlewski offers a powerful account of design not only as an approach to management and innovation, but as a professional culture and a set of deeply held beliefs. 'Design Attitude is a hugely important contribution to our understanding of the value of design. Design Attitude is a must-read for managers, scholars and educators interested in how design can spur meaningful change through new frameworks, artefacts and organizations.' --Christian Bason, Chief Executive, Danish Design Centre
In his academic capacity he has published on the role of design and designers in organisational settings, tacit knowledge and aesthetics in organisational learning. . Kamil previously worked as a senior strategy lecturer at Newcastle Business School. He has presented at international conferences including the European Academy of Management, European Group for Organisational Studies, Design Management In