Brands and Marketing (Entering the Shift Age, eBook 9)
| Author | : | |
| Rating | : | 4.66 (743 Votes) |
| Asin | : | B00AAF5R26 |
| Format Type | : | |
| Number of Pages | : | 254 Pages |
| Publish Date | : | 2017-08-29 |
| Language | : | English |
DESCRIPTION:
In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture.eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed.Part 4: The Future of the Shift Age Introduction Chapter 21: Brands and Marketing
The most informative and quick read on the future of marketing and branding out there! Jonathan D. Fleece We are all connected, influenced, and dependent on marketing and branding in such a consumer and service driven economy. David's work in this chapter provides an eye opening and insightful perspective on where marketing and branding are headed in the 21st century. Anyone impacted by marketing and branding won't put down this chapter! Excellent and highly recommended.