Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
| Author | : | |
| Rating | : | 4.64 (537 Votes) |
| Asin | : | 1935254243 |
| Format Type | : | paperback |
| Number of Pages | : | 170 Pages |
| Publish Date | : | 2017-09-24 |
| Language | : | English |
DESCRIPTION:
An Enjoyable, Helpful Read for Start-Up Business Owners Nikolas Allen As a Small Biz Consultant, specializing in Branding and Marketing, I'm quite experienced with the topic. However, I'm so passionate about branding, that I enjoy reading everything I can about it, even if it's to glean a new nugget of info, or to hear how other specialists communicate this familiar concept in their own way. I bought this book because it was specifically targeting Small Business, which is my niche, whereas most of the reading I've done is focused on the large corporate brands we're . "Informative, Entertaining and Relevant" according to RevRobb. Branding Basics by Maria Ross was informative, entertaining and helpful on so many levels! I have been a small business owner for almost a decade and have gone through various phases of branding, while never really finding the degree of specificity or precision I have strived for. I am currently undergoing a re-branding phase and Maria's book has been an excellent handbook and reference guide for that operation. The exercises are thorough and to the point. The "Brand at Work" sidebars provide pert. philip said Turns out you don't need another one, just this one.. There must be 101 different books about branding out there, so why do we need another one? Turns out you don't need another one, just this one.Branding Basics is a really easy read, taking you through a step by step approach to your branding, what it means, why you should care, giving examples, re-enforcing why you should care and asking questions about your own business as well as giving answers along the way.This is not a book just for small business owners, marketers. creatives or brand ambassa
Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy. This book reveals a ten-step process to create a strong Brand Strategy so you can craft messages to connect with the right customers, make smart marketing decisions and save money, inspire customer loyalty, share a clear vision with partners and employees, and break away from the pack and grow your business.. PLEASE NOTE: THERE IS A MORE CURRENT EDITION OF THIS BOOK AVAILABLEIn Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can
--Marty Neumeier, author of The Brand Gap and ZagYou've got such a wide and clear scope on what makes successful brands sosuccessful. In a single readable volume, she shows you how to separate yourself from the pack and win. Never fear. Don't launch without it! --Beth Schoenfeldt, Co-Founder, Collective-E, an Entrepreneur's Agency and Community . --Seth Godin, author of Meatball Sundae and LinchpinMaria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. Marketing no longer means advertising, and brand no longer means logo. Maria Ross understands this, and teaches you how to think about this essential element of your business. --Danielle LaPorte, lead author of Style Statement: Live by Your Own Design; creator of WhiteHotTruthIn today's social economy, every business is a brand, regardless of size. It's for your company. If y
Maria Ross is a consultant, author, and speaker who helps organizations engage, inform, and delight their customers. Previously, she was a Silicon Valley marketing executive, creating winning strategies for start-ups and multinational technology companies. She owns Red Slice (red-slice) a branding and marketing consultancy that helps businesses large and small tell their story and connect with customers. Maria is also an actress and